台美家頂級產後護理中心
Service
Branding Design
科學結合傳統，打造孕育生命無毒森林
「台美家頂級產後護理中心」是由台灣人遠赴中國所創立，座落於腹地廣大的北陵公園，擁有得天獨厚的天然休養環境，創辦人致力改變當地產後老舊與調養觀念，將中醫調養與西方營養學結合，針對個人體質客製天然無毒飲食及產後恢復規劃，台美家始終將科學、專業、人文、細心的品牌精神落實在入住台美家的每位產婦，讓媽媽們生產之後在身心靈得到最安心全面的頂級照護。
Brand Background
“TMJ Premium Postpartum Care Center” was established by a Taiwanese founder in China. Nestled in the vast expanse of Beiling Park, the center boasts a serene and natural environment ideal for recovery. The founder is dedicated to transforming outdated postpartum care practices in the region by integrating traditional Chinese medicine with Western nutritional science. Offering personalized, toxin-free diets and postpartum recovery plans tailored to individual needs, TaiMeiJia embodies its core values of science, professionalism, humanity, and meticulous care. Every mother who stays at TaiMeiJia experiences the most comprehensive and reassuring premium care for both body and mind after childbirth.
標誌設計
(1).象徵:
(1).象徵:
以蜜蜂帶入三件性質意義對映台美家及產後護理產業的絕對本質; 「勤勞、 生命的甜蜜及保護、春天與生機的象徵」
(2)形式:
從中心向外旋轉綻開成為蜜蜂母親包覆保護嬰孩的意象，雙翅轉化成萌芽新葉，葉心連貫成水波形態，暗示天然照護品質，流暢溫潤的曲線、圓角轉折，充份帶出柔軟可親感受，性質意義與形式對應關係一氣呵成，讓蜜蜂形象更溫暖及創造性，並隱喻誕生的無限希望與美好。
Logo Design
(1).Symbolism:
The bee serves as a metaphor for TMJ and the postpartum care industry, symbolizing three essential qualities: diligence, the sweetness and protection of life, and the vitality of spring.
The bee serves as a metaphor for TMJ and the postpartum care industry, symbolizing three essential qualities: diligence, the sweetness and protection of life, and the vitality of spring.
(2).Form:
The logo features a dynamic outward spiral, representing a mother bee enveloping and protecting her child. The bee’s wings transform into budding leaves, with the center flowing into wave-like patterns, suggesting natural care and high-quality service. The soft, fluid curves and rounded edges convey a sense of warmth and approachability. This seamless integration of symbolism and form not only enhances the bee’s imagery with creativity and warmth but also subtly hints at the infinite hope and beauty of new life.
The logo features a dynamic outward spiral, representing a mother bee enveloping and protecting her child. The bee’s wings transform into budding leaves, with the center flowing into wave-like patterns, suggesting natural care and high-quality service. The soft, fluid curves and rounded edges convey a sense of warmth and approachability. This seamless integration of symbolism and form not only enhances the bee’s imagery with creativity and warmth but also subtly hints at the infinite hope and beauty of new life.
Brand Identity Design for TMJ 台美家產後護理中心
Client/Project: TMJ 台美家產後護理中心
Creative Director: JAY Chang
Year: 2020
標誌 | 品牌設計 | 品牌識別 | 品牌再造 | 台灣 | 杰核創意
Logo | Brand Identity | design | CI | Re-branding | Alphatype | Taiwan design
